About Us
Our Story
American Indian Cultural Connection
William has had a fascination with other cultures throughout his life and a deeply personal relationship with native people began in 1977 in Wisconsin. William’s eldest daughter is half Oglala Lakota which has given him an even more direct connection to Native cultures. He and his daughter moved from Wisconsin to New Jersey in 1986 but there she had limited contact with native peers. This motivated a move to New Mexico where William wanted to provide her with opportunities to connect with other Indigenous teenagers.
Our story
Promoting Native Art
The move to New Mexico in 1994 proved to be temporary but it inspired a profound passion for American Indigenous art. William decided to represent native artists, particularly Navajo people, to help them promote and sell their work when he returned to New Jersey.
Our Story
RedTail Trading Success
Beginning with craft and trunk shows, William opened Redtail Trading Company Ltd, a retail space, in Madison, New Jersey in early 1997. There he sold Southwestern Native art that he sourced directly from Navajo, Hopi and Zuni artists.
Our Story
RedTail Gallery Expansion Plans to Sarasota, Florida
The transition from Redtail Trading in Madison to RedTail Gallery in Sarasota represents a move to a higher-end, more refined space showcasing primarily Native American art from the American Southwest. With his renewed excitement and commitment, William plans to develop an online presence to reach a global customer base, host visiting artists, and represent more artists to expand the gallery’s higher end collections.